Writing
Notes on building AI products: what I measured, what I got wrong, and what I decided not to build. Written when there is something worth writing up, which is less often than I would like.
2026
- 20 SeptI deleted the parts of Clarity I would have pitchedSelling to healthcare buyers taught me that a catalogue gets a nod and a named problem gets a conversation. Then I found the catalogue in my own product.4 min read
- 13 SeptThe control beat my clever versionCounting scored 7.67 on a year it had never seen. My hand-tuned weights scored 6.00. I shipped the counting.4 min read
- 06 SeptOne number got better and the other got three times worseA prompt change moved the headline the right way and tripled the thing the headline was hiding. The average would have let me ship it.4 min read
- 30 AugA handoff system for a team of oneI came back to building after years away, brought my old documentation instincts with me, and wrote most of it for nobody.4 min read